SPA Milan week event

MILAN DESIGN WEEK 2024

 

 

16-21 APRIL | CORTILE D'ONORE, PALAZZO REALE

 

 

With over 30,000 visitors, the Red Dot “Best of the Best” awarded GROHE SPA installation at the Pinacoteca di Brera left a lasting impression on Milan Design Week 2023. Building on this success, GROHE is returning this year with a new immersive experience in one of Milan’s most prestigious locations: the Palazzo Reale. From April 16-21, the courtyard of the former royal palace near the Duomo itself will undergo a metamorphosis into an exhibition space: Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation pays tribute to the history of the building by evoking its past and interweaving it with the contemporary GROHE SPA "Salus per aquam" (latin for "Health through Water") concept.

“Inspired by the former courtyard garden and in line with the motto of the Fuorisalone ‘Materia Natura’, we are aiming to blend nature and architecture to create a sensory journey focusing on the element of water. Visitors will be taken through our innovative concept of ‘Aquatecture’ spaces, experiencing the essence of our brand and our carefully curated bathroom solutions. We intend to elevate the significance and importance of water in architecture and the health and well-being benefits this infusion can bring. Each ‘Aquatecture’ represents one of the four tiers that bring GROHE SPA to life. From tier one the most exclusive and customizable solution utilizing 3D metal-printing to create bespoke 1 of 1 designs, to luxury material collaborations and trend setting colors, materials and finishes,” explains Patrick Speck, Leader, LIXIL Global Design EMENA.

REGISTRATION IS OPENING SOON!

LOCATION & OPENING HOURS

 


Address:


CORTILE D'ONORE, PALAZZO REALE

 
Opening hours :


  • April 16 & 17: 10:30 AM - 7:30 PM CET

 

  • April 18: 10:30 AM - 5:00 PM CET

 

  • April 19 & 20: 10:30 AM - 10:00 PM CET

 

  • April 21: 10:30 AM - 6:00 PM CET

 

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