Enjoy Design

Award-winning collections. Enjoy Design.

Time and again, we realise that users not only like our products, they actually love them – love to look at them and love to use them. What bigger compliment can anyone pay us? It endorses our uncompromising commitment to meeting our customers’ needs.

We are filled with quite another kind of pride when experts and independent juries tell us that we’ve achieved an outstanding combination of innovation, functionality, quality and aesthetics. Thumb through the brochure, and you’ll probably notice more than one or two red markers indicating our design awards. GROHE innovations receive awards with dependable regularity, for instance, the international red dot design award or the iF design award. And Paul Flowers, our young Senior Vice President of Design, has been included in the illustrious circle of the “40 under 40” who, according to the European Centre for Architecture, Art, Design and Urban Studies, rank among Europe’s most important creative minds under the age of 40.

Beauty generates love. Enjoy Design.

Design is a fundamental pillar of the GROHE strategy. We subscribe to a straightforward and customer-centric design philosophy, grounded in the belief that good design must transcend form and function to create an emotional bond with its users.

GROHE products and services should surprise and delight their users throughout their long service lives. Moreover, all points of interaction with our brand – from packaging to our website – are developed with great care and attention to detail, reflecting the passion and commitment which go into the creation of our products.

You’ll notice intuitively that, for all the diversity of our products, they speak a very clear design language. At every turn, you’ll encounter perfect halo shapes and lozenges. You’ll also sense that our fittings are very inviting – they make you want to use them. This is down to the 7° angle of several of our faucet levers and spouts. And that’s just one example of how good design is not just pretty but also at all times practical.